Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. "Formulation, Implementation, and Control of Competitive Strategy" is the softcover, text-only version of Pearce and Robinson's "Strategic Management". Pearce and Robinson present a pedagogical model for instructors who desire quantitative analysis. The financial data available here should appeal to instructors and the strong coverage of "Business Week" material provides a currency to the text.
"synopsis" may belong to another edition of this title.
John Pearce (Wayne, PA) teaches at Villanova University.
Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.
"About this title" may belong to another edition of this title.
Book Description Mcgraw-Hill (Tx), 2002. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-004-22-7610007