Formulation, Implementation, and Control of Competitive Strategy

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9780072488524: Formulation, Implementation, and Control of Competitive Strategy

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. "Formulation, Implementation, and Control of Competitive Strategy" is the softcover, text-only version of Pearce and Robinson's "Strategic Management". Pearce and Robinson present a pedagogical model for instructors who desire quantitative analysis. The financial data available here should appeal to instructors and the strong coverage of "Business Week" material provides a currency to the text.

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About the Author:

John Pearce (Wayne, PA) teaches at Villanova University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

"About this title" may belong to another edition of this title.

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Pearce, John A.
Published by Mcgraw-Hill (Tx) (2002)
ISBN 10: 0072488522 ISBN 13: 9780072488524
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Book Description Mcgraw-Hill (Tx), 2002. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-004-22-7610007

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