Formulation, Implementation, and Control of Competitive Strategy

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9780072488524: Formulation, Implementation, and Control of Competitive Strategy

Pearce and Robinson's "Formulation, Implementation and Control, 9e", retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. The material presented here is the text material that can be found in "Strategic Management, 9e". It continues to have strong support from long-time adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management, which in turn makes the material more easily organized by the instructor and learned by the student.

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Product Description:

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. "Formulation, Implementation, and Control of Competitive Strategy" is the softcover, text-only version of Pearce and Robinson's "Strategic Management". Pearce and Robinson present a pedagogical model for instructors who desire quantitative analysis. The financial data available here should appeal to instructors and the strong coverage of "Business Week" material provides a currency to the text.

About the Author:

John Pearce (Wayne, PA) teaches at Villanova University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

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Pearce, John A.; Robinson, Richard B.
Published by Mcgraw-Hill (Tx) (2002)
ISBN 10: 0072488522 ISBN 13: 9780072488524
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Pearce, John A.; Robinson, Richard B.
Published by Mcgraw-Hill (Tx) (2002)
ISBN 10: 0072488522 ISBN 13: 9780072488524
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