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Synopsis
Principles and Practice of Marketing 4th edition is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fourth edition leads the field of marketing textbooks with new coverage on emerging topics led by contemporary practice and informed by recent research. This thorough revision also offers lecturers and students a range of exciting new cases, vignettes and adverts, a variety of new Internet Exercises, Ethical Dilemas and Chapter Reviews and a complete package of extra resources online.
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About the Author
David Jobber is Professor of Marketing at the University of Bradford Business School.
Review
“A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere.” Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University (Individual quotes 2003-10-13)
“Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University (Individual quotes 2003-10-13)
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- PublisherMcGraw-Hill Education
- Publication date2003
- ISBN 10 007710708X
- ISBN 13 9780077107086
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages942
- Rating
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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Principles and Practice of Marketing
Published by
McGraw-Hill Publishing Co., 2003
ISBN 10: 007710708X
ISBN 13: 9780077107086
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Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL1465566
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Principles and Practice of Marketing
Published by
McGraw-Hill Publishing Co., 2003
ISBN 10: 007710708X
ISBN 13: 9780077107086
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces de pliures sur la couverture. Traces d'usure sur la couverture. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Traces of creases on the cover. Signs of wear on the cover. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-841-372
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Principles and Practice of Marketing
Published by
McGraw-Hill Publishing Co., 2003
ISBN 10: 007710708X
ISBN 13: 9780077107086
Used
Softcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Ancien livre de bibliothèque. Salissures sur la tranche. Pages cornées. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Stains on the edge. Dog-eared pages. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-635-555
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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Condition: Good. 4th. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP17186250
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Principles and Practice of Marketing
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ISBN 10: 007710708X
ISBN 13: 9780077107086
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780077107086
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Principles and Practice of Marketing
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Condition: Muy bueno. : Este libro, 'Principles and Practice of Marketing', es una guía esencial para estudiantes de marketing. La cuarta edición ofrece una cobertura actualizada de temas emergentes, basada en la práctica contemporánea y la investigación reciente. Incluye casos prácticos, viñetas, anuncios, ejercicios de internet y dilemas éticos, además de recursos en línea. Ideal para módulos introductorios de marketing a nivel de pregrado o MBA. EAN: 9780077107086 Tipo: Libros Categoría: Negocios y Economía Título: Principles and Practice of Marketing Autor: David Jobber Editorial: McGraw-Hill Education / Europe, Middle East & Africa Idioma: en Páginas: 942 Formato: tapa blanda. Seller Inventory # Happ-2024-07-11-0843fafe
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