Marketing: An Introduction

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9780131865914: Marketing: An Introduction
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For the Principles of Marketing course.   


Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy.

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From the Publisher:

This new edition of a Kotler classic has been completely updated to reflect the state-of-the-art in marketing theory and practices, to explore major new marketing trends and themes, and to provide dynamic new examples of marketing in action.

From the Back Cover:

How do we get you moving?

 

 

By placing you–the customer–in the driver’s seat.

 

Marketing introduces the leading marketing thinking

on how customer value is the driving force

behind every marketing strategy.

 

 

Fasten your seatbelt. Your learning journey starts here!

www.prenhall.com/kotler

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