Synopsis
This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way. Coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) instructional support—cultivating an efficient, effective reading and learning environment. Topics include marketing in a changing world; strategic planning and the marketing process; the global marketing environment; marketing research and information systems; consumer and business buyer behavior; market segmentation, targeting, and positioning for competitive advantage; product and service strategies; new-product development and life-cycle strategies; pricing considerations and strategies; distribution channels and logistics management; retailing and wholesaling; advertising and public relations; personal selling and sales promotion; direct and online marketing; the global marketplace; and marketing and society. For practicing Marketin
"synopsis" may belong to another edition of this title.
From the Back Cover
Key Benefit: Delivering superior customer value, satisfaction, and quality, this edition reflects today's emphasis on market-centered strategies and taking care of the customer. Key Topics: It explores major new marketing trends and themes, and provides dynamic new examples of marketing in action. Now only 17 chapters, the book can be more easily covered in a shorter length time.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Marketing: An Introduction
Stock Image
Marketing An Introduction
Published by
Prentice Hall College Div, 1997
ISBN 10: 0132527103
ISBN 13: 9780132527101
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00070599379
Stock Image
Marketing: An Introduction
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0132527103I4N00
Stock Image
Marketing : An Introduction
Published by
Pearson Education, Limited, 1996
ISBN 10: 0132527103
ISBN 13: 9780132527101
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 8108875-6
Seller Image
Marketing: An Introduction
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Seller Inventory # BSM.OGD2
Stock Image
Marketing: An Introduction
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Marketing: An Introduction This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780132527101
Buy Used
US$ 24.70
Shipping:
US$ 6.56
From United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Marketing Introduction (Marketing: An Introduction)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780132527101
Buy Used
US$ 24.70
Shipping:
US$ 9.18
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Marketing: An Introduction
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-128041
Stock Image
Marketing: An Introduction
Seller: Basi6 International, Irving, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT25-59599
Stock Image
Marketing: An Introduction
Seller: Cronus Books, Carson City, NV, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. Like New Inside and Outside. Clean and crisp pages w/minor highlighting throughout! You will be pleased. Excellent book! ( z1s162C ) Some minor shelf wear on cover. ** Fast Shipping**. Seller Inventory # SKU1022286
Stock Image
Marketing: An Introduction
Seller: ALLBOOKS1, Direk, SA, Australia
Seller rating 5 out of 5 stars
Brand new book. Fast ship. Please provide full street address as we are not able to ship to P O box address. Seller Inventory # SHAK59599