Items related to Getting it Right the Second Time
Synopsis
Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.
"synopsis" may belong to another edition of this title.
Reviews
Anyone interested in marketing new or old products will gain insight from some, if not all, of Gershman's case-study examples of marketing failures-turned-successes. Almost 50 famous products, including Jello, Post-it Notes, and Timex watches, were abject failures when first introduced, but after "remarketing" they all went on to become very big. It is estimated that 93 out of 100 new food products fail. Does the ingenuity, enthusiasm, and determination of their creators make the difference? Each of the 12 chapters highlights a valuable marketing lesson, such as "Don't Quit," "Don't Price It Wrong," and "Don't Skimp on Promotion." Don't miss these fascinating believe-it-or-not business anecdotes. For public library business collections.
- Susan Awe, Natrona County P.L., Casper, Wy.
Copyright 1990 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Getting it Right the Second Time
Seller Image
Getting it Right the Second Time
Seller: Dream Books Co., Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Seller Inventory # DBV.0201550822.G
Quantity: 1 available
Stock Image
Get Right Second Time HB /Gers
Published by
Addison Wesley Longman Publishing Co, 1990
ISBN 10: 0201550822
ISBN 13: 9780201550825
Used
Hardcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00087076204
Quantity: 2 available
Stock Image
Get Right Second Time HB /Gers
Published by
Addison Wesley Longman Publishing Co, 1990
ISBN 10: 0201550822
ISBN 13: 9780201550825
Used
Hardcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00086685482
Quantity: 4 available
Seller Image
Getting it Right the Second Time
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. Fast & Free Shipping â" A well-used but reliable copy with all text fully readable. Pages and cover remain intact, though wear such as notes, highlighting, bends, or library marks may be present. Supplemental items like CDs or access codes may not be included. Seller Inventory # ZWV.0201550822.A
Quantity: 1 available
Stock Image
Getting it Right the Second Time
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.3. Seller Inventory # G0201550822I4N00
Quantity: 1 available
Stock Image
Getting it Right the Second Time
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.3. Seller Inventory # G0201550822I4N10
Quantity: 1 available
Stock Image
Getting it Right the Second Time
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.3. Seller Inventory # G0201550822I4N00
Quantity: 1 available
Seller Image
Getting it Right the Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some of Our Most Successful Products
Published by
Addison-Wesley Publishing Company, Reading, MA, 1990
ISBN 10: 0201550822
ISBN 13: 9780201550825
Used
Hardcover
Seller: Faith In Print, Cumming, GA, U.S.A.
Seller rating 5 out of 5 stars
Hard Back. Condition: Good. No Jacket. good copy with only very light overall wear. tighty bound. some light sun fading around edges of covers. pages clean and unmarked. 270 pages. Seller Inventory # 016286
Quantity: 1 available
Stock Image
Getting It Right the Second Time : How American Ingenuity Transformed 49 Marketing Failures
Published by
Hachette Books, 1990
ISBN 10: 0201550822
ISBN 13: 9780201550825
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. First Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP97912029
Quantity: 2 available
Stock Image
Getting It Right the Second Time : How American Ingenuity Transformed 49 Marketing Failures
Published by
Hachette Books, 1990
ISBN 10: 0201550822
ISBN 13: 9780201550825
Used
Hardcover
First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. First Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP97912029
Quantity: 1 available