A Socio-Cognitive Model of Technology Evolution - Softcover

Raghu Garud

 
9780243215096: A Socio-Cognitive Model of Technology Evolution

Synopsis

This book examines the interplay between social and cognitive processes during the development of a technology. The author introduces a socio-cognitive model of technology evolution and uses cochlear implants as a case study. The model suggests that beliefs about what is feasible shape the creation and evaluation of technological artifacts, which in turn influence future beliefs. Through historical analysis, the book demonstrates the reciprocal relationship between beliefs, artifacts, and evaluation routines. The author argues that this model reveals the paradoxical struggle researchers face in establishing new technologies. To achieve individual recognition, they develop their own realities, which then become self-reinforcing. However, this can hinder their ability to embrace shared realities that emerge later. The book concludes by highlighting how well this paradox is managed can profoundly impact the success or failure of a technology in its early stages.

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About the Author

Andrew H. Van de Ven is Vernon H. Heath Professor of Organizational Innovation and Change in the Carlson School of Management of the University of Minnesota. He was 2000-2001 President of the Academy of Management and is a Fellow of the Academy of Management.
Douglas E. Polley is Professor of Management at St. Cloud State University.
Raghu Garud is Alvin H. Clemens Professor of Management & Organization at Smeal College of Business and Research Director of the Farrell Center for Corporate Innovation and Entrepreneurship, both at Pennsylvania State University.
S. Venkataraman is MasterCard Professor of Business Administration at the Darden School of Business, University of Virginia, and Research Director of The Batten Institute.

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