Synopsis
Provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The 'Wheel of Consumer Analysis' helps the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact.
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About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
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Consumer Behavior and Marketing Strategy
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Consumer Behavior and Marketing Strategy
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Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)
Published by
Irwin Professional Publishing, 1990
ISBN 10: 0256079617
ISBN 13: 9780256079616
Used
Softcover
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Condition: acceptable. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Acceptable condition! Any other included accessories are also in Acceptable condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear such as cover tears discoloration, staining, marks, scuffs, etc. All pages intact. Seller Inventory # GWSVV.0256079617.A
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Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)
Published by
Irwin Professional Publishing, 1990
ISBN 10: 0256079617
ISBN 13: 9780256079616
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paperback
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Consumer Behavior and Marketing Strategy (The Irwin series in marketing)
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Consumer Behavior and Marketing Strategy
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