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Synopsis
"Consumer Behaviour and Marketing Strategy, European Edition" is the European version of the very successful US text now in it's seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.
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About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
"About this title" may belong to another edition of this title.
- PublisherIrwin Professional Publishing
- Publication date1990
- ISBN 10 0256079617
- ISBN 13 9780256079616
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages608
- Rating
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Consumer Behavior and Marketing Strategy
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Consumer Behavior and Marketing Strategy
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Consumer Behavior and Marketing Strategy (The Irwin series in marketing)
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Paperback. Condition: Good. Seller Inventory # mon0000011930
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Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)
Published by
Irwin Professional Publishing, 1990
ISBN 10: 0256079617
ISBN 13: 9780256079616
Used
Softcover
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Condition: acceptable. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Acceptable condition! Any other included accessories are also in Acceptable condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear such as cover tears discoloration, staining, marks, scuffs, etc. All pages intact. Seller Inventory # GWSVV.0256079617.A
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Consumer Behavior and Marketing Strategy
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780256079616. Seller Inventory # 9144946
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Consumer behavior and marketing strategy (The Irwin series in marketing)
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