Synopsis
Learn practical, field-tested advertising methods you can apply to real campaigns.
This book breaks down how to plan, execute, and measure effective advertising with clear steps.
Advertising principles come to life through real-world examples and a focus on what works in retail and department stores. You’ll see how to analyze products, audiences, and markets, and how to craft messages that build lasting value for brands and retailers.- Understand how to tailor campaigns for both national and local markets, using proven planning steps.
- Learn how to integrate creative copy, eye-catching display, and media choices to boost reach and response.
- Explore co-operative advertising, dealer partnerships, and using store layout and window displays to attract customers.
- Discover approaches to sustaining a campaign over time with consistency and clear, practical objectives.
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A Short Course in Advertising (Classic Reprint)
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A Short Course in Advertising (Classic Reprint)
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LX-9780260187468
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