Items related to The Management of Promotion
Synopsis
This book explores the evolution of promotion, a vital field that has played a crucial role in shaping the world around us. The author traces the history of marketing and promotion from its humble beginnings to its current state as a complex and multifaceted discipline. The text delves into the psychological and economic forces that have influenced the development of promotional strategies, offering a rich tapestry of insights into how businesses communicate with consumers. By examining the historical context of promotion, the author provides a fresh perspective on the current promotional landscape, highlighting its strengths, weaknesses, and potential for further evolution.
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The Management of Promotion: Consumer Behavior and Demand Stimulation (Classic Reprint)
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LX-9780260650962
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The Management of Promotion: Consumer Behavior and Demand Stimulation (Classic Reprint)
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LX-9780260650962
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