Synopsis
This book explores the evolution of promotion, a vital field that has played a crucial role in shaping the world around us. The author traces the history of marketing and promotion from its humble beginnings to its current state as a complex and multifaceted discipline. The text delves into the psychological and economic forces that have influenced the development of promotional strategies, offering a rich tapestry of insights into how businesses communicate with consumers. By examining the historical context of promotion, the author provides a fresh perspective on the current promotional landscape, highlighting its strengths, weaknesses, and potential for further evolution.
"synopsis" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for The Management of Promotion
Stock Image
The Management of Promotion: Consumer Behavior and Demand Stimulation (Classic Reprint)
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LX-9780260650962
Stock Image
The Management of Promotion: Consumer Behavior and Demand Stimulation (Classic Reprint)
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LX-9780260650962
Buy New
US$ 37.05
US$ 7.77 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 15 available