Models and Managers: The Concept of a Decision Calculus (Classic Reprint) - Hardcover

John D. C. Little

9780265224496: Models and Managers: The Concept of a Decision Calculus (Classic Reprint)

Hardcover

ISBN 10: 0265224497 ISBN 13: 9780265224496

Publisher: Forgotten Books, 2017

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Models and Managers: The Concept of a Decision Calculus helps you understand how managers and data models work together to improve decisions.

It presents a practical framework for turning complex analysis into usable guidance at the decision desk.

The book explains why the interface between a human manager and a model matters just as much as the model itself. It argues for a simple, robust, and controllable design that keeps the manager in charge. Through concrete examples from marketing and operations research, it shows how models can educate and inform without taking over the decision process.

Clear design goals: simple, robust, and easy to control models that reflect how managers think.
How to use models in real settings, with attention to data input, interpretation, and sensitivity analysis.
Case illustrations and practical steps for building and updating decision programs like advertising budgets and product planning.
Perspectives on science, validation, and what makes a model truly useful in management practice.

Ideal for readers of management science, marketing analytics, and operations research who want a practical view of how models support real decisions.

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