Better Advertising: A Practical Manual of the Principles of Advertising (Classic Reprint) - Hardcover

John M. Manly

9780265595831: Better Advertising: A Practical Manual of the Principles of Advertising (Classic Reprint)

Hardcover

ISBN 10: 0265595835 ISBN 13: 9780265595831

Publisher: Forgotten Books, 2018

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Excerpt from Better Advertising: A Practical Manual of the Principles of Advertising

The attempt has been made to show as simply as the subject permits that the successful writing of adver tising copy involves important scientific principles, and that it is not a task that can be performed without pre v1ous thought and analysis. At the same time, it is hoped that this has been done in a practical way, so that the principles discussed can be applied 'to any situa tion likely to arise in the average business Office.

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