Direct Advertising and Sample Book of Standard Mill-Brand Papers, 1921, Vol. 8 (Classic Reprint) - Hardcover

Brad Stephens

Hardcover

ISBN 10: 0265813468 ISBN 13: 9780265813461

Publisher: Forgotten Books, 2018

Synopsis

Learn how one of America’s most revered printers shapes the look and feel of books and ads.

See what makes fine printing stand out and why quality matters to advertisers.

The issue highlights the Merrymount Press in Boston, its storied offices, and the treasures they hold. It celebrates the work of Daniel Berkeley Updike and places him among the era’s great printers. You’ll encounter a detailed look at a world where typography, paper, and presswork combine to elevate the craft of printing.

Along with a portrait of the shop’s rooms, the publication discusses the rising appreciation for typography, quality materials, and careful design in advertising. It frames how modern printing values both artistry and practical, measurable outcomes for readers and buyers alike.

• An in-depth portrait of The Merrymount Press and its workspace.
• Discussion of why high-quality printing matters for advertising and publishing.
• Insights into the practices and people shaping fine printing today.
• Context on how design, paper, and presswork come together for lasting impact.

Ideal for readers who love printing history, typography, and the craft behind effective advertising.

Edition details

• Publisher: Forgotten Books
• Publication date: 2018
• Language: English
• ISBN 10: 0265813468
• ISBN 13: 9780265813461
• Binding: Hardcover
• Number of pages: 442