Synopsis
Discover the guiding ethics and practical standards that shape modern advertising.
This book draws on early 20th‑century standards adopted by the Associated Advertising Clubs of the World. It presents a broad view of how advertising should serve the public, with attention to truth, integrity, and responsible practice across different media.
Readers gain insight into the range of advertising work—from periodical and agricultural publishing to direct advertising and agency roles. The text outlines the aims, duties, and ethical commitments that professionals strive to uphold in the field.
- Core standards of practice and the idea that advertising can be a service to mankind
- How different departments and media shape ethical advertising, including magazines, business papers, and direct mail
- The role of the advertising agency and the responsibilities of advertising professionals
Ideal for students of business history, marketing professionals, and readers curious about the foundations of advertising ethics.
"synopsis" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Advertising as a Vocation (Classic Reprint)
Stock Image
Advertising as a Vocation (Classic Reprint)
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LX-9780266468004
Stock Image
Advertising as a Vocation (Classic Reprint)
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LX-9780266468004
Buy New
US$ 34.59
US$ 6.75 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 15 available