Synopsis
Practical, field‑tested guidance for direct advertising
This handbook presents direct advertising as a practical craft, focused on the forms, mechanics, and layouts that make campaigns work. It blends clear explanations with workable steps, so readers can plan, design, and produce effective printed matter for targeted audiences.
Direct advertising is defined as mail and other direct-to-firm or direct-to-consumer pieces, with a emphasis on catalogues, booklets, circulars, folders, letters, and related pieces. The book aims to help readers understand how to choose sizes, select paper, lay out pages, and manage the production process, from initial dummy to finished piece.You will learn to:
- plan campaigns that use direct advertising to reach specific prospects
- choose catalogue and booklet sizes that fit your product and budget
- lay out pages and assemble proofs for accurate production
- manage postage, paper weight, and trimming considerations to hit costs without sacrificing impact
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Principles and Practice of Direct Advertising (Classic Reprint)
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Principles and Practice of Direct Advertising (Classic Reprint)
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LX-9780266564751
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