The Selling Process: A Handbook of Salesmanship Principles (Classic Reprint) - Hardcover

Norval Abiel Hawkins

 
9780266708568: The Selling Process: A Handbook of Salesmanship Principles (Classic Reprint)

Synopsis

Master the Get-Away: leave a positive, lasting impression that opens future orders.

The book explains how a thoughtful Get-Away can solidify a buyer’s good memory of you, even if you don’t see them again soon. It emphasizes service, courtesy, and equal, respectful treatment of everyone you encounter, from clerks to private secretaries. This approach helps you stay valuable to the buyer and keeps the door open for future conversations.

  • Learn how to prepare a Get-Away that communicates real service and earns the buyer’s respect.
  • Use after-sale touches and useful information to keep the relationship alive between visits.
  • Treat office staff with genuine respect to improve your chances of access and cooperation.
  • Plan for handling refusals gracefully and bring value to every interaction.
Ideal for readers seeking practical, repeatable methods to build enduring customer relationships through professional, service-focused selling.

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