How to Write Show Cards: Containing Simple Brush and Pen Alphabets, With Easily Understood Instructions on How to Form Them; Revised From the Series of Articles Which Appeared Originally in the Northw - Hardcover

John H. De Wild

Hardcover

ISBN 10: 0266856233 ISBN 13: 9780266856238

Publisher: Forgotten Books, 2018

Synopsis

Master quick, practical lessons to create attractive show cards, signs, and price displays .

This practical guide teaches beginners how to letter with brush and pen, select the right materials, and lay out effective advertisements and window displays that help sell merchandise.

This edition compiles clear, step-by-step instructions from early articles on brush lettering, ink types, and the essential tools for a professional look. It also covers copywriting basics, type faces, and layout tips to help you communicate clearly and attractively in a retail setting.

• Hands-on guidance on choosing brushes, ink, and coated card stock for durable, clean lettering.
• Simple demonstrations of stroke shapes, letter forms, and practice routines to build confidence.
• Practical advice on layout, price presentation, and coordinating display elements with store windows.
• Foundational tips on type sizes, cuts, and how to work with printers to achieve polished ads.

Ideal for shopkeepers, clerks, and aspiring display artists who want affordable, professional‑looking signage and window scenes.

Edition details

• Publisher: Forgotten Books
• Publication date: 2018
• Language: English
• ISBN 10: 0266856233
• ISBN 13: 9780266856238
• Binding: Hardcover
• Number of pages: 54