Extension Campaigns: An Outline of Methods Involved in Planning and Conducting Campaigns (Classic Reprint) - Hardcover

Hans Weller Hochbaum

9780266870821: Extension Campaigns: An Outline of Methods Involved in Planning and Conducting Campaigns (Classic Reprint)

Hardcover

ISBN 10: 0266870821 ISBN 13: 9780266870821

Publisher: Forgotten Books, 2018

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How to plan campaigns that teach and change practice, not just push products.

This guide outlines a practical, step-by-step approach to designing extension campaigns that help many people adopt better farming practices. It emphasizes real needs, local proof, and a calm, non-pressure method to teach single, workable improvements over time.

The book explains how to diagnose problems accurately, develop economical solutions, and choose the best means to reach the right audience. It covers building interest, creating desire, and maintaining satisfaction through demonstrations, clear information, and reliable materials. Readers will find a structured framework for organizing campaigns, training leaders, and measuring results so improvements stick.

Diagnose the problem accurately and decide on a single, practical practice.
Secure a reliable supply chain and local support so adopters can act easily.
Plan entry strategies that win attention and sustain interest with repeated, varied teaching aids.
Develop desire and confidence through demonstrations, data, and timely follow-up.

Ideal for educators, extension agents, and program planners seeking a proven method to guide real-world change in communities.

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