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Successful Advertising, How to Accomplish It: A Practical Work for Advertisers and Business Men (Classic Reprint) - Hardcover

J. Angus Macdonald

 
9780267278909: Successful Advertising, How to Accomplish It: A Practical Work for Advertisers and Business Men (Classic Reprint)
Hardcover
ISBN 10: 026727890X ISBN 13: 9780267278909
Publisher: Forgotten Books, 2018

Synopsis

Master the craft of persuasive advertising with hands‑on guidance from a veteran practitioner.

This practical work for advertisers and business people lays out foundational ideas, how to shape messages, and the art of turning facts into compelling copy.

This edition emphasizes the birth and growth of ideas, the role of words, and the step‑by‑step process of building effective ad campaigns. It blends theory with concrete techniques, offering actionable methods you can apply to real campaigns and everyday marketing.
  • How to generate and refine ideas that inform ads and campaigns
  • How to choose words and structure that create clear, memorable messages
  • Practical steps for building ads from facts to finished copy
  • Examples of advertising approaches across different products and media
Ideal for marketers, small business owners, and students seeking practical, experience‑based advertising guidance.

"synopsis" may belong to another edition of this title.

Publisher
Forgotten Books
Publication date
2018
Language
English
ISBN 10 
026727890X
ISBN 13 
9780267278909
Binding
Hardcover
Number of pages
414