Newspaper Building: Application of Efficiency to Editing, to Mechanical Production, to Circulation and Advertising; With Cost Finding Methods, Office Forms and Systems (Classic Reprint) - Hardcover

Jason Rogers

Hardcover

ISBN 10: 0267645996 ISBN 13: 9780267645992

Publisher: Forgotten Books, 2018

Synopsis

Unlock the secrets of running a newspaper with efficiency and practical detail.

This book presents hard‑won methods for editing, production, circulation, and advertising, all designed to boost performance without sacrificing reader value. Written from a business‑minded perspective, it shows how to turn ideas into repeatable, profitable processes.

This edition distills decades of real‑world experience into clear guidance you can apply today. It blends method, measurement, and mindset to help editors, publishers, and managers improve speed, quality, and cost control while keeping the public interest at the forefront.

• Practical cost finding and expense control that align with editorial and circulation goals.
• Systems, forms, and workflows for editing, layout, and production that reduce waste and speed up deadlines.
• How leading papers built strong circulation, effective advertising, and sustainable profits.
• A business‑first view of newspaper work, showing how financial health supports better journalism.

Ideal for readers of professional journalism, newspaper managers, and editors seeking to modernize operations without losing editorial integrity.

Edition details

• Publisher: Forgotten Books
• Publication date: 2018
• Language: English
• ISBN 10: 0267645996
• ISBN 13: 9780267645992
• Binding: Hardcover
• Number of pages: 350