The Current Transformation of Technology Strategy: The Attempt to Create Multiple Avenues for Innovation Within the Large Corporation (Classic Reprint) - Hardcover

John Friar

9780267832057: The Current Transformation of Technology Strategy: The Attempt to Create Multiple Avenues for Innovation Within the Large Corporation (Classic Reprint)

Hardcover

ISBN 10: 0267832052 ISBN 13: 9780267832057

Publisher: Forgotten Books, 2018

View all copies of this ISBN edition

0 Used

2 New

From US$ 39.05

Explore how large corporations build ongoing innovation by pursuing multiple paths to technology and market leadership.

This book examines the shift in technology strategy within technology‑intense industries. It explains how companies blend internal development with outside sources—licensing, joint ventures, acquisitions—and how organizational structure, processes, and market interactions shape these choices. The result is a practical view of how technology becomes a strategic asset in big firms.

How firms balance internal development with external collaboration and acquisition.
Ways organizations organize technology planning and align it with business strategy.
Patterns of cooperation among competitors, suppliers, and partners in technology growth.
A framework for evaluating different technology development and procurement methods over time.

Ideal for readers of technology management, corporate strategy, and business history who want a grounded view of how large companies approach innovation today.

"synopsis" may belong to another edition of this title.