This book explores design principles and their application in printing, examining how they shape the visual impact and effectiveness of printed communication. The author traces the evolution of design in printing, from its origins in early manuscripts to contemporary approaches, highlighting key periods and styles that have influenced the craft. The book analyzes the elements of design - proportion, balance, harmony, variety, and rhythm - and provides practical guidance on how to apply these principles to typographic design. It covers the use of mass, lines, and dots to create visually appealing arrangements, as well as the incorporation of ornament and decoration to enhance the aesthetic qualities of printed pieces. Through historical examples and modern applications, this book offers insights into the power of design in shaping the impact and readability of printed materials, making it an invaluable resource for students, designers, and anyone interested in the art of typography.
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Paperback. Condition: New. Print on Demand. This book explores design principles and their application in printing, examining how they shape the visual impact and effectiveness of printed communication. The author traces the evolution of design in printing, from its origins in early manuscripts to contemporary approaches, highlighting key periods and styles that have influenced the craft. The book analyzes the elements of design - proportion, balance, harmony, variety, and rhythm - and provides practical guidance on how to apply these principles to typographic design. It covers the use of mass, lines, and dots to create visually appealing arrangements, as well as the incorporation of ornament and decoration to enhance the aesthetic qualities of printed pieces. Through historical examples and modern applications, this book offers insights into the power of design in shaping the impact and readability of printed materials, making it an invaluable resource for students, designers, and anyone interested in the art of typography. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9780282644581_0
Quantity: Over 20 available
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9780282644581
Quantity: 15 available
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9780282644581
Quantity: 15 available