Applied Design for Printers: A Handbook of the Principles of Arrangement, With Brief Comment on the Periods of Design Which Have Most Strongly Influenced Printing (Classic Reprint) - Softcover

Harry Lawrence Gage

 
9780282644581: Applied Design for Printers: A Handbook of the Principles of Arrangement, With Brief Comment on the Periods of Design Which Have Most Strongly Influenced Printing (Classic Reprint)

Synopsis

This book explores design principles and their application in printing, examining how they shape the visual impact and effectiveness of printed communication. The author traces the evolution of design in printing, from its origins in early manuscripts to contemporary approaches, highlighting key periods and styles that have influenced the craft. The book analyzes the elements of design - proportion, balance, harmony, variety, and rhythm - and provides practical guidance on how to apply these principles to typographic design. It covers the use of mass, lines, and dots to create visually appealing arrangements, as well as the incorporation of ornament and decoration to enhance the aesthetic qualities of printed pieces. Through historical examples and modern applications, this book offers insights into the power of design in shaping the impact and readability of printed materials, making it an invaluable resource for students, designers, and anyone interested in the art of typography.

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