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How to Advertise: A Guide to Designing, Laying, Out, and Composing Advertisements (Classic Reprint) - Hardcover

George French

 
9780331109245: How to Advertise: A Guide to Designing, Laying, Out, and Composing Advertisements (Classic Reprint)
Hardcover
ISBN 10: 0331109247 ISBN 13: 9780331109245
Publisher: Forgotten Books, 2018

Synopsis

How to Advertise offers practical guidance on making ads that grab attention and drive results.

This guide explains how the physical makeup of an advertisement influences its success. It focuses on the eye-catching elements—the catch line, the illustration, and the overall design—that draw readers in and lead them to read the message. The book also discusses how typography and layout affect legibility and impact, and why a strong visual plus clear copy matters for selling goods or services.

Written for designers, advertisers, and marketers, it presents a practical path from first impression to final action. You’ll learn how to assess an ad’s form, decide what to emphasize, and align the visual with the message to maximize persuasion.

  • How early visual appeal sets the reader in motion and leads to reading the text
  • Why catch lines, illustrations, and decorative features matter for attention
  • How typography choices influence readability and effectiveness
  • Structured guidance on shaping copy to support the design and goal

Ideal for readers of marketing, advertising, and design who want clear, actionable guidance on creating effective, visually strong ads.

"synopsis" may belong to another edition of this title.

Publisher
Forgotten Books
Publication date
2018
Language
English
ISBN 10 
0331109247
ISBN 13 
9780331109245
Binding
Hardcover
Number of pages
346