New Collection Methods: A Systematic Treatment of the Place of Collections in Marketing, Including Constructive Credits, Psychology of Collections, ... and the Principle of Resale (Classic Reprint) - Hardcover

Edward Hall Gardner

Hardcover

ISBN 10: 0332290808 ISBN 13: 9780332290805

Publisher: Forgotten Books, 2017

Synopsis

Master practical methods to boost collections and cash flow in your business.

This book offers a systematic treatment of the role of collections in marketing, with proven approaches to improve credit performance and resale results. It covers psychology, procedures, and the tools that keep a collection department effective and fair.

The text emphasizes the sales point of view for credit and collection work, and shows how to align collections with the overall marketing plan. It includes real-world examples, letter sets, and step-by-step guidance for in‑house and agency collections, as well as how to co-operate with the sales team.

• Apply the resale principle to turn credit actions into stronger customer relationships and faster turnover.
• Use tested communication tools—letters, telegrams, and phone techniques—for timely responses.
• Manage the collection process with clear policies, procedures, and coordination across departments.
• Know when to use outside agencies, and how to protect goodwill while pursuing payment.

Ideal for readers in credit, sales, and retail management who want practical, field-tested methods.

Edition details

• Publisher: Forgotten Books
• Publication date: 2017
• Language: English
• ISBN 10: 0332290808
• ISBN 13: 9780332290805
• Binding: Hardcover
• Number of pages: 489