Decision and Risk Analysis of a New Product and Facilities Planning Problem - Hardcover

David Bendel Hertz

Hardcover

ISBN 10: 0332730972 ISBN 13: 9780332730974

Publisher: Forgotten Books, 2024

Synopsis

This book examines a critical business decision: how to assess the risk and potential reward of a large investment in a new product and manufacturing facility. The author takes the reader through the step-by-step process of risk analysis, using the real-world example of a company's decision to develop and produce plastic egg cartons, a venture that involved significant uncertainty and required a careful consideration of market factors, production costs, and competitive pressures. Drawing upon a case study from the 1980s, the book presents a valuable framework for understanding the interplay of market analysis, financial modeling, and strategic decision-making. Through the lens of this real-world example, the author explores the challenges of navigating uncertainty, identifying and evaluating investment alternatives, and developing a comprehensive strategy for entering a new market. The author emphasizes the importance of policy dialogue and shared understanding between management and the project team in achieving a successful outcome. The book highlights the crucial role of continuous questioning of assumptions, ongoing analysis, and a willingness to adapt to evolving market dynamics in order to make sound investment decisions. This book provides a timeless perspective on the challenges and opportunities inherent in strategic decision-making and risk analysis, offering valuable insights for business leaders and students of business strategy alike.

Edition details

• Publisher: Forgotten Books
• Publication date: 2024
• Language: English
• ISBN 10: 0332730972
• ISBN 13: 9780332730974
• Binding: Hardcover
• Number of pages: 43