The Unfinished Revolution: How New Labour Changed British Politics Forever

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9780349138572: The Unfinished Revolution: How New Labour Changed British Politics Forever

The Unfinished Revolution is the definitive story of New Labour from its genesis to its election defeat 2010 - covering over 25 years and six general elections of strategy, rebuilding and reinvention. In this extraordinary book, Philip Gould, one of the world's leading political strategists and a key adviser to Tony Blair during the period, brilliantly describes how New Labour came to dominate, falter and fall, assessing how successful it was in government, and where it should go from here. Drawing on his years of experience at the heart of New Labour he gives us his unique perspective on how best to understand the electorate, how to communicate policy and how to adapt in a rapidly changing world.

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About the Author:

Philip Gould was polling and strategic adviser to Tony Blair and was deputy chairman of Freud Communications. He was a visiting professor in media and politics at the London School of Economics and a member of the House of Lords. Philip Gould died at the age of sixty-one in 2011.

Review:

'A fascinating piece of political history'―Financial Times

'The definitive account of the making of New Labour . . . Fascinating'―The Times

'Sincere and enthusiastic . . . one of New Labour's defining texts . . . this is an important political book'―Observer

'Lively and revealing . . . the best insider's account'―Evening Standard

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Book Description Little, Brown Book Group, United Kingdom, 2011. Paperback. Book Condition: New. Revised ed.. Language: English . Brand New Book. The Unfinished Revolution is the definitive story of New Labour from its genesis to its election defeat 2010 - covering over 25 years and six general elections of strategy, rebuilding and reinvention. In this extraordinary book, Philip Gould, one of the world s leading political strategists and a key adviser to Tony Blair during the period, brilliantly describes how New Labour came to dominate, falter and fall, assessing how successful it was in government, and where it should go from here. Drawing on his years of experience at the heart of New Labour he gives us his unique perspective on how best to understand the electorate, how to communicate policy and how to adapt in a rapidly changing world. Bookseller Inventory # AA29780349138572

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Book Description Little, Brown Book Group, United Kingdom, 2011. Paperback. Book Condition: New. Revised ed.. Language: English . Brand New Book. The Unfinished Revolution is the definitive story of New Labour from its genesis to its election defeat 2010 - covering over 25 years and six general elections of strategy, rebuilding and reinvention. In this extraordinary book, Philip Gould, one of the world s leading political strategists and a key adviser to Tony Blair during the period, brilliantly describes how New Labour came to dominate, falter and fall, assessing how successful it was in government, and where it should go from here. Drawing on his years of experience at the heart of New Labour he gives us his unique perspective on how best to understand the electorate, how to communicate policy and how to adapt in a rapidly changing world. Bookseller Inventory # AA29780349138572

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Book Description Little, Brown Book Group, 2011. Book Condition: New. 2011. Reprint. Paperback. 'A brilliant analysis of aspects of our time in government that complements the earlier edition's description of the way we won power in 1997' Tony Blair, from the Foreword Num Pages: 624 pages, 16pp b/w photos. BIC Classification: 1DBK; JPFF; JPL. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 45. Weight in Grams: 838. . . . . . . Bookseller Inventory # V9780349138572

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Book Description Little, Brown Book Group. Book Condition: New. 2011. Reprint. Paperback. 'A brilliant analysis of aspects of our time in government that complements the earlier edition's description of the way we won power in 1997' Tony Blair, from the Foreword Num Pages: 624 pages, 16pp b/w photos. BIC Classification: 1DBK; JPFF; JPL. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 45. Weight in Grams: 838. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780349138572

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Book Description Paperback. Book Condition: New. Not Signed; The Unfinished Revolution is the definitive story of New Labour from its genesis to its election defeat 2010 - covering over 25 years and six general elections of strategy, rebuilding and reinvention. In this extraordinary book, Philip Gould, one of the world's leading political strategists and a ke. book. Bookseller Inventory # ria9780349138572_rkm

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