Items related to The Unfinished Revolution: How New Labour Changed British...
Synopsis
Labour's landslide victory in 1997 was one of the most extraordinary events in modern political history. The party's triumph was not only a total repudiation of the Tories but also the apotheosis of a revolution within Labour, and an urgent demand for the Conservatives to undergo their own period of change. In this reissued book, published with a new Afterword, Philip Gould, one of the world's leading political strategists and a key advisor to Tony Blair during the period, describes brilliantly how it was done, frankly assesses how successful New Labour was in government, and what will be its lasting impact.
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Review
Your reaction to the words "focus group" will determine your attitude to this book. If you think they are useful tool for gauging shifts in public opinion, read on and enjoy their ultimate application. If you think they are a Machiavellian tool to provide bogus popular support for a specific agenda, read on and weep.
Philip Gould, Labour's most prominent pollster of the last 10 years, is the master of the focus group and one of the key architects of the transformation of the Labour Party. When Tony Blair announced on the steps of 10 Downing Street that "we fought as New Labour and we will govern as New Labour", it was a vindication of Gould's efforts behind the scenes. His account of the wilderness years under Foot and Kinnock are as convincingly depressing as is the vibrant exhilaration of launching the new project under Blair. 1997 was a victory for Gould's brand of, and approach to, politics. But he knows that the battle is far from over. In a call to arms for the next century--"the progressive century"--Gould claims: "It is time to heal the rift between the Liberal and Labour traditions in British politics". Expect a new rash of focus groups to agree with him. --Nick Wroe
Review
'This brilliant book has been the Bible for the Tory modernisers, and is an ever-green manual for any party seeking to gain power for a purpose' --Matthew d'Ancona
'The definitive account of the making of New Labour . . . Fascinating' --The Times
'A fascinating piece of political history . . . Gould's account of the party he worked for in the 80s is compelling' --Philip Stevens, Financial Times
"About this title" may belong to another edition of this title.
- PublisherAbacus
- Publication date2011
- ISBN 10 0349000123
- ISBN 13 9780349000121
- BindingPaperback
- LanguageEnglish
- Number of pages480
- Rating
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