Sources of Ideas and Their Effectiveness in Parallel R& D Projects: July 1965 (Classic Reprint) - Hardcover
Synopsis
Discover how engineers generate technical solutions in parallel R&D projects—and which information sources actually work.
This nonfiction study examines how ideas flow through the R&D process, using data from seven parallel contracts and 15 engineering groups. It analyzes eight information channels, from literature and vendors to internal technical staff and personal experience, and tracks how these sources influence the solutions that teams accept or reject.
This book explains how researchers measure idea sources, evaluate alternatives, and compare outcomes across groups. It highlights surprising findings, such as the inverse relationship between how often a channel is used and how often its ideas are accepted, and shows how better performers differ from poorer performers in their information-gathering habits.- How scientists and engineers collect and code ideas from different channels
- How acceptance of solutions relates to the source of the idea
- How internal and external sources compare in driving higher-quality results
- What this means for managing information flow in R&D teams
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