Making Type Work (Classic Reprint) - Hardcover

Benjamin Sherbow

9780365434924: Making Type Work (Classic Reprint)

Hardcover

ISBN 10: 0365434922 ISBN 13: 9780365434924

Publisher: Forgotten Books, 2018

View all copies of this ISBN edition

0 Used

2 New

From US$ 40.40

Make type work for your ads and pages — quickly learn how to command attention, be read, and be understood.

This practical guide shows how the arrangement of type supports the advertising idea. It explains that typography should serve the message, not stand on its own, and it offers a clear framework for organizing content around three goals: command attention, make copy easy to read, and help readers understand what’s being said. The author uses concrete examples and feels for layout choices that balance design with readability.

Learn how to start with the advertising idea and shape the page around it.
Discover techniques for easy-to-read type and clear text flow.
See how white space, margins, and page rhythm affect emphasis and comprehension.
Explore real‑world examples and simple rules you can apply to ads, brochures, and catalogs.

Ideal for designers, marketers, editors, and anyone who crafts printed materials and wants to deliver a clear message with confident typography.

"synopsis" may belong to another edition of this title.