The Perfected Plans for Increasing the Value and Circulation of Newspapers (Classic Reprint) - Hardcover

Newspaper Contracting Company

 
9780366283569: The Perfected Plans for Increasing the Value and Circulation of Newspapers (Classic Reprint)

Synopsis

This book introduces the Perfected Plans, a system of using newspaper premiums and exclusive contracts to increase the value and circulation of newspapers. Written by experienced newspapermen, the author's insights and methods have been tested by years of experiment and correspondence, offering a proven solution to drive success. The book focuses on the practical implementation of these plans, providing a detailed roadmap of how to paper neighborhoods, hire and train canvassers, and effectively utilize premiums to attract new subscribers. The guide explores variations in strategy based on newspaper type, advertising revenue, and the use of newsdealers. By following the Perfected Plans, newspapers can tap into a larger audience, increase their reach, and establish a solid foundation for growth.

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