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The Development of Criteria for the Educational Evaluation of Advertising Material Used by Home Economics Workers (Classic Reprint) - Softcover

Saidee Ethel Stark

 
9780366363513: The Development of Criteria for the Educational Evaluation of Advertising Material Used by Home Economics Workers (Classic Reprint)

Synopsis

Navigate the landscape of educational advertising with clarity and confidence.

This nonfiction work examines how home economics educators evaluate educational advertising materials, from charts and booklets to other classroom aids, and why some materials succeed while others fall short.

The book outlines major questions, including what advertising materials teachers use, how often they’re used, and how educators judge their educational value. It also explores the standards and criteria developed by home economics workers, and discusses legal, ethical, and practical concerns involved in using advertising in schools. Through historical context and survey findings, readers gain a practical framework for assessing materiel for classroom impact.
  • Understand the aims and value of educational advertising materials in home economics
  • Learn about criteria developed by educators to judge educational materials
  • Explore ethical considerations and regulatory viewpoints surrounding school advertising
  • See how researchers collect and interpret judgments from teachers and committees
Ideal for readers of educational history and professionals who evaluate classroom materials, this edition provides a grounded approach to using promotional content in a responsible, learner-centered way.

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