System Dynamics: Portraying Bounded Rationality (Classic Reprint) - Softcover

John D. W. Morecroft

 
9780366525171: System Dynamics: Portraying Bounded Rationality (Classic Reprint)

Synopsis

This book delves into the fascinating realm of human decision-making, exploring the intersection of system dynamics and the renowned Carnegie School of thought. It challenges the notion of perfect rationality in complex systems, arguing that human cognitive limitations play a crucial role in shaping organizational behaviour. Drawing upon the groundbreaking work of Herbert Simon and others, the author sheds light on the 'principle of bounded rationality,' which posits that individuals make decisions based on limited information and simplified mental models. The book then delves into the practical implications of this principle, using Forrester's Market Growth Model as a case study to illustrate how organizational structures and policies reflect bounded rationality. Through insightful analysis and simulation experiments, the author demonstrates how seemingly rational decisions within individual subunits can lead to unintended consequences and suboptimal outcomes for the organization as a whole. This book offers valuable insights for understanding the complexities of decision-making in organizations, highlighting the need to consider the cognitive limitations of individuals and the intricate web of feedback loops that govern system behaviour.

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