Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Salience, of Consequences on Attitudes and Memory (Classic Reprint) - Hardcover

Frank R. Kardes

Hardcover

ISBN 10: 0428985769 ISBN 13: 9780428985769

Publisher: Forgotten Books, 2018

Synopsis

Unlock the hidden power of what ads don’t say—and how readers fill in the gaps.

This study examines how omission of conclusions and the salience of consequences shape attitudes and memory in advertising.

This book-length analysis explains why people sometimes infer missing conclusions on their own, and when those inferences stick. Through a careful response-time approach, it reveals how explicit vs. implicit conclusions and highlighted consequences influence brand attitudes, purchase intentions, and attitude accessibility. The findings offer practical guidance for designing persuasive ads without overloading the message.

• How conclusion omission and salience affect spontaneous inferences in response to ads
• The link between inferred conclusions, attitude formation, and purchase intent
• Insights into designing ads that encourage favorable attitudes without explicit persuasion
• Methodology that uses response latencies to separate retrieval from on-the-spot reasoning

Ideal for readers of consumer psychology, advertising research, and those shaping persuasive messaging.

Edition details

• Publisher: Forgotten Books
• Publication date: 2018
• Language: English
• ISBN 10: 0428985769
• ISBN 13: 9780428985769
• Binding: Hardcover
• Number of pages: 51