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Synopsis
PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.
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About the Author
Dr. Charles Larson received his Ph.D. from the University of Minnesota and began teaching at Northern Illinois University in 1968. He taught full time until May 2000 and then taught on a part-time emeritus status until 2002. In 2001, Dr. Larson and a former student launched a full-service advertising agency, where he now devotes his time when he is not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group or choir.
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Persuasion : Reception and Responsibility
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Persuasion : Reception and Responsibility
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Persuasion: Reception and Responsibility (Wadsworth Series in Communication Studies)
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Persuasion: Reception and Responsibility (Wadsworth Series in Communication Studies)
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Persuasion: Reception And Responsibility 11th Edition
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Softcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. 11th Edition. Used very good, Text appears to have highlighting. Cover has wear and spine has wear but is in good condition. 368 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0495091596. ISBN/EAN: 9780495091592. Pictures of this item not already displayed here available upon request. Inventory No: 1561019195. Seller Inventory # 1561019195
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Persuasion: Reception And Responsibility 11th Edition
Seller: a2zbooks, Burgin, KY, U.S.A.
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Softcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. 11th Edition. Used very good, Text appears clean. Cover has wear and spine has wear but is in good condition. 368 pages. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0495091596. ISBN/EAN: 9780495091592. Pictures of this item not already displayed here available upon request. Inventory No: 1561019194. Seller Inventory # 1561019194
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