Principles of Advertising: A Systematic Syllabus of the Fundamental Principles of Advertising (Classic Reprint) - Hardcover

Daniel Starch

9780656296415: Principles of Advertising: A Systematic Syllabus of the Fundamental Principles of Advertising (Classic Reprint)

Hardcover

ISBN 10: 0656296410 ISBN 13: 9780656296415

Publisher: Forgotten Books, 2018

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Excerpt from Principles of Advertising: A Systematic Syllabus of the Fundamental Principles of Advertising

This syllabus is designed to be a systematic outline of the fundamental principles of advertising. It is in tended to serve as a guide for those who wish to make a thorough study of the best literature available on the various topics. The aim in the preparation of the syl labus has been to formulate and classify the principles and to give the better references on each topic. Good literature in the field of advertising is meager.

That a thorough understanding of the facts and prin ciples of advertising is of considerable value, no one would question. A farmer with energy and common sense may be very successful without the slightest knowl edge of scientific agriculture. But, other things being equal, the farmer with training in scientific agriculture will be the more successful. Likewise the man with en ergy and common sense may be highly successful in the practice of advertising without much knowledge of the theoretical facts and principles. But, other things be ing equal, the man with a thorough knowledge of the facts and principles of advertising_w_ill be the more suc cessful.

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