Synopsis
Unlock the basics and proven techniques of mail-order success
In this practical guide, you’ll learn what mail-order really is and how it differs from ordinary advertising. It explains when mail-order can profit you, and why price, value, and convenience matter to customers who buy by post or through the press.
Mail-order is shown as a direct-to-consumer selling method that relies on clear messages, strong guarantees, and smart follow-up. The book covers how to choose the right approach for your products, how to price to win, and how to build trust with buyers who never visit a store. You’ll also discover why repeat orders hinge on effective follow-up and customer care, not just a single advertisement.What you’ll experience
- Clear definitions of mail-order and its channels (press vs. post) and how to pick the most profitable approach.
- Guidance on pricing strategies for staple versus novelty items and how to structure margins.
- Practical ideas for building confidence with buyers through strong guarantees and good service.
- Strategies for follow-up and catalog design that maximize repeat purchases.
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MailOrder Made Easy Classic Reprint
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