Management Use of Computerized Micro-Analytic Behavioral Simulations: Working Paper, March 1966 (Classic Reprint) - Hardcover

Arnold E. Amstutz

9780666960955: Management Use of Computerized Micro-Analytic Behavioral Simulations: Working Paper, March 1966 (Classic Reprint)

Hardcover

ISBN 10: 066696095X ISBN 13: 9780666960955

Publisher: Forgotten Books, 2018

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Explore how micro-analytic simulations can guide marketing strategy and policy decisions. This working paper introduces an integrated approach to modeling consumer and competitive behavior for real-world management use.

This edition outlines a method for marketing management that uses micro-analytic simulation to study how customers, sales networks, and competitors respond to different policies. It covers how to define the problem, build models, and test ideas before committing to changes in the real market. The material focuses on practical steps managers can take to plan, evaluate, and implement marketing programs with greater insight and control.

Learn how to set boundaries, objectives, and scope for a marketing simulation
See how macro and micro specifications shape the model and its data needs
Understand how simulated outputs can test policy options and forecast results
Discover methods for validating a model against real-world data and practice

Ideal for readers of marketing management, researchers, and practitioners who want a structured way to explore complex market environments through simulation.

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