Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions (Sunday Times Creating Success) - Softcover

Richardson, Neil; Gosnay, Ruth

Softcover

ISBN 10: 0749462426 ISBN 13: 9780749462420

Publisher: Kogan Page, 2010

Synopsis

The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. Develop your Marketing Skills addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations. 

Covering product management, market research, communications, and pricing perspectives, the text gives insights into how theories and tools work in actual business scenarios. The authors show how to improve customer satisfaction and highlight timely issues such as sustainability.  

With clear diagrams, chapter summaries and suggested activities, this book offers a comprehensive introduction to the marketing field. 

Now including a free application for iPhones that provides extracts from 9 books in the Sunday Times Creating Success series, quotes and tips from the experts.

About this title

About the Author

Ruth M Gosnay has a vast experience of working for household names in various marketing roles. She has been a Senior Lecturer in Marketing for nine years. She is co-author of Develop Your Marketing Skills (also published by Kogan Page).

Edition details

• Publisher: Kogan Page
• Publication date: 2010
• Language: English
• ISBN 10: 0749462426
• ISBN 13: 9780749462420
• Binding: Paperback
• Number of pages: 176