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Synopsis
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing ― The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.
In his engaging and lively style, Stephen Brown shows that the implications of today′s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
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Review
Praise for the author:
′the finest writer in our field today′ - Journal of Marketing
′the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal
′a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence and Planning
′remarkably entertaining′ - Public Library Journal
′dazzling erudition′ - European Journal of Marketing
′instant classic′ - Journal of Marketing Management
"About this title" may belong to another edition of this title.
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Marketing - The Retro Revolution
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Marketing - the Retro Revolution
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SAGE Publications, Limited, 2001
ISBN 10: 0761968512
ISBN 13: 9780761968511
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Marketing - the Retro Revolution
Published by
SAGE Publications, Limited, 2001
ISBN 10: 0761968512
ISBN 13: 9780761968511
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Marketing: The Retro Revolution
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Marketing: The Retro Revolution
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ISBN 10: 0761968512
ISBN 13: 9780761968511
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Marketing - The Retro Revolution
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