Customer Centered Growth: Five Proven Strategies for Building Competitive Advantage - Hardcover

Richard C. Whiteley; Diane Hessan

3.38 out of 5 stars

8 ratings by Goodreads

9780788198229: Customer Centered Growth: Five Proven Strategies for Building Competitive Advantage

Hardcover

ISBN 10: 078819822X ISBN 13: 9780788198229

Publisher: Gramercy Books, 1996

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How is it that some companies break away & achieve dramatic growth in today s rapidly changing business climate, while others struggle just to survive? This book reveals the compelling secret these winning companies share: they have put the customer at the center of all they do. The result is lower costs & profitable growth. Drawing on dozens of case studies of every kind of enterprise, the authors define 5 proven strategies that you can use to grow -- even under adverse business conditions. They provide a model of hands-on, practical advice as well as conceptual insight. The book is filled with action steps & guidelines, as well as a 60-page toolkit that you can tailor to your unique situation.

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Review

A top-down commitment to top-notch customer service is a critical element in the battle for corporate survival. In their Customer-Centered Growth: Five Bold Strategies for Building Competitive Advantage, Richard Whiteley and Diane Hessan of The Forum Corporation, a training and consulting firm that emphasizes just such customer focus, show readers how other companies have successfully placed customers at the center of their operations. They also provide 15 tools for self-assessment and strategy planning.

From the Inside Flap

some companies break away from the pack and achieve dramatic growth in rapidly changing business climates, while others struggle just to survive? In Customer-Centered Growth, Richard Whiteley and Diane Hessan of The Forum Corporation reveal the compelling secrets these winning companies share, and define five proven strategies that you can use to grow--even under the most adverse business conditions.

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