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Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions (International Series in Quantitative Marketing, 4) - Hardcover
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For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models.
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Dynamic Models of Advertising Competition Open- and Closed-Loop Extensions
Seller: Mike's Library LLC, Plymouth, PA, U.S.A.
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Hardcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. Library stamps/marks/labels/slip, otherwise light wear. Solid hardcover.; Contents: Preface; 1. Advertising and Competition; 2. Analytical Models and Strategy Concepts; 3. Analysis of a Lancaster Duopoly; 4. Analysis of a Vidale-Wolfe Duopoly; 5. Analysis of a Diffusion Duopoly; 6. Summary and Final Considerations; References; Author Index; Subject Index. ; International Series In Quantitative Marketing, 4; Ex-Library; 131 pages. Seller Inventory # 5768
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Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions (International Series in Quantitative Marketing, 4)
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Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions (International Series in Quantitative Marketing, 4)
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Dynamic Models of Advertising Competition
Published by
Springer Netherlands Aug 1991, 1991
ISBN 10: 0792391462
ISBN 13: 9780792391463
New
Hardcover
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models. 136 pp. Englisch. Seller Inventory # 9780792391463
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Dynamic Models of Advertising Competition
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing enviro. Seller Inventory # 5971291
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Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions
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Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 401. Seller Inventory # C9780792391463
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Dynamic Models of Advertising Competition
Published by
Springer Netherlands, Springer Netherlands Aug 1991, 1991
ISBN 10: 0792391462
ISBN 13: 9780792391463
New
Hardcover
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Buch. Condition: Neu. Neuware -For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 136 pp. Englisch. Seller Inventory # 9780792391463
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Dynamic Models of Advertising Competition : Open- and Closed-Loop Extensions
Published by
Springer Netherlands, Springer Netherlands, 1991
ISBN 10: 0792391462
ISBN 13: 9780792391463
New
Hardcover
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models. Seller Inventory # 9780792391463
Quantity: 1 available