Items related to Manager's Guide to Competitive Marketing Strategies
Provides information that can help managers focus their resources on today's marketing priorities and aggressively challenge their competitors for market share
"synopsis" may belong to another edition of this title.
About the Author:
Norton Paley has had over twenty years' experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. He is the author of four successful books on marketing and a featured columnist in The Management Review and Sales and Marketing Management.
Review:
"The ultimate weapon in helping a company increase market share."
“Norton Paley’s insights on anticipating and outflanking the competition could prove invaluable to a manager facing key decisions.”
“He couples new age business examples with time-proven theory, tactics and strategies to give a clear blueprint for success in an ever-changing world.”
“Perfectly positioned to help managers...to prepare them for the disruptive changes that come with growth, and to give them the tools to manage those changes successfully.”
“Norton Paley’s insights on anticipating and outflanking the competition could prove invaluable to a manager facing key decisions.”
“He couples new age business examples with time-proven theory, tactics and strategies to give a clear blueprint for success in an ever-changing world.”
“Perfectly positioned to help managers...to prepare them for the disruptive changes that come with growth, and to give them the tools to manage those changes successfully.”
"About this title" may belong to another edition of this title.
- PublisherAmacom Books
- Publication date1989
- ISBN 10 0814459102
- ISBN 13 9780814459102
- BindingHardcover
- Number of pages390
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
The Manager's Guide to Competitive Marketing Strategies
Seller:
Rating
Book Description Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP88534810
Buy Used
US$ 10.44
Convert currency
Stock Image
Manager*s Guide to Competitive Marketing Strategies
Published by
Amacom Books
(1989)
ISBN 10: 0814459102
ISBN 13: 9780814459102
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description hardcover. Condition: Good. Good. book. Seller Inventory # D7S9-1-M-0814459102-3
Buy Used
US$ 85.40
Convert currency