Manager's Guide to Competitive Marketing Strategies - Softcover

Paley, Norton

4.17

6 ratings by Goodreads

9780814477489: Manager's Guide to Competitive Marketing Strategies

Softcover

ISBN 10: 0814477488 ISBN 13: 9780814477489

Publisher: Amacom Books, 1990

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Provides information that can help managers focus their resources on today's marketing priorities and aggressively challenge their competitors for market share

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About the Author:

Norton Paley has had over twenty years' experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. He is the author of four successful books on marketing and a featured columnist in The Management Review and Sales and Marketing Management.

Review:

"The ultimate weapon in helping a company increase market share."

“Norton Paley’s insights on anticipating and outflanking the competition could prove invaluable to a manager facing key decisions.”

“He couples new age business examples with time-proven theory, tactics and strategies to give a clear blueprint for success in an ever-changing world.”

“Perfectly positioned to help managers...to prepare them for the disruptive changes that come with growth, and to give them the tools to manage those changes successfully.”

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