Provocateur: Women and Minorities in Advertising (Postmodern Social Futures) - Softcover

Cortese, Anthony J.

9780847691753: Provocateur: Women and Minorities in Advertising (Postmodern Social Futures)

Softcover

ISBN 10: 0847691756 ISBN 13: 9780847691753

Publisher: Rowman & Littlefield Publishers, 1999

This fascinating book, illustrated with nearly 200 ads, exposes the hidden messages and social meanings of contemporary advertising.

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About the Author:

Anthony J. Cortese is professor of sociology at Southern Methodist University.

Review:

The content of this book . . . will appeal to students in many disciplines. . . . The author's observations are well documented. Readers are supplied with statistical data about the attitudes of American consumers, and Cortese has chosen an interesting variety of explicit graphic images to illustrate his points. . . . Recommended for all levels. (CHOICE)

The author takes a close look behind the scenes of contemporary culture, examining the hidden messages and social meaning of advertising and its use of the images of women and minorities. (Business Horizons)

A well-researched, thoughtful examination of an aspect of advertising that is seldom discussed and would be an excellent textbook or supplemental reading for advertising, media in society, and women and minorities in media courses. (Journalism and Mass Communication Quarterly)

Cortese asks some very good questions, and he has a good eye for recent trends. (Ideology and Cultural Production)

A fascinating examination of an underexplored aspect of advertising and its impact on all of our lives. (Jean Kilbourne, creator of Killing Us Softly: Advertising's Image of Women)

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