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Focus: The Future of Your Company Depends on It - Hardcover

Ries, Al

 
9780887307645: Focus: The Future of Your Company Depends on It
Hardcover
ISBN 10: 0887307647 ISBN 13: 9780887307645
Publisher: Harperbusiness, 1996
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The coauthor of The 22 Immutable Laws of Marketing shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas. $50,000 ad/promo. Tour.

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From the Publisher:
The co-author of the iconoclastic bestsellers The 22 Immutable Laws of Marketing and Marketing Warfare now takes on management in a revolutionary book that, using examples of some of America's top known companies, shows how the truest, surest path to success comes from focusing a corporation on what it does best.
About the Author:

Al Ries and his daughter and partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising & the Rise of PR, which was a Wall Street Journal and BusinessWeek bestseller.

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  • PublisherHarperbusiness
  • Publication date1996
  • ISBN 10 0887307647
  • ISBN 13 9780887307645
  • BindingHardcover
  • Edition number1
  • Number of pages320
  • Rating

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