Items related to Questionnaire Design: How To Plan, Structure, And Write...
Questionnaire Design: How To Plan, Structure, And Write Survey Material For Effective Market Research, Volume 1 - Softcover
Synopsis
This is a reproduction of a book published before 1923. This book may have occasional imperfections
such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact,
or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections,
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Questionnaire Design: How To Plan, Structure, And Write Survey Material For Effective Market Research, Volume 1; Market Research In Practice Series; Questionnaire Design: How To Plan, Structure, And Write Survey Material For Effective Market Research; Ian Brace
illustrated
Ian Brace
Kogan Page, 1904
Business & Economics; Marketing; General; Business & Economics / General; Business & Economics / Marketing / General; Business & Economics / Marketing / Research; CD-ROMs; Market surveys; Market surveys - Methodology; Market surveys/ Methodology; Marketing research; Questionnaires; Questionnaires - Methodology; Questionnaires/ Methodology; Social Science / Methodology
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About the Author
Ian Brace is a fellow of the Market Research Society (MRS), running training courses on Questionnaire Design and a member of the MRS Market Research Standards Board. He has previously been director of research methods at TNS UK, a visiting professor in market research at Bristol Business School and has worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian Brace has earned industry awards from AMSO (Research Effectiveness Awards), the Academy of Marketing and ISBA.
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