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Modern Salesmanagement: A Practical Handbook and Guide (Classic Reprint) - Softcover

J. George Frederick

 
9781330147368: Modern Salesmanagement: A Practical Handbook and Guide (Classic Reprint)

Synopsis

Harness the full discipline of sales management for a broader, faster impact.

This practical handbook explains how modern sales leadership combines organization, psychology, and strategy to grow business. It offers a clear view of how to shape products, plan markets, and lead teams in a changing global landscape.

The text frames the challenges facing sales managers today and outlines concrete approaches for building systems, testing ideas, and aligning incentives. It emphasizes that success now comes from broad knowledge, disciplined processes, and a steady focus on customers, markets, and your own organization.
  • Understand how to balance customer needs with house priorities to maintain profitability.
  • Learn how to translate market insights into actionable sales plans and product decisions.
  • Explore ways to structure teams, measurements, and policies for scalable growth.
  • Gain perspective on common myths and habits that can hinder progress—and how to address them.
Ideal for readers in sales leadership, merchandising, and business management who want a practical framework for training, forecasting, and expanding a sales organization.

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