Items related to Course in Foreign Trade (Classic Reprint)

Course in Foreign Trade (Classic Reprint) - Softcover

Edward Ewing Pratt

 
9781330225349: Course in Foreign Trade (Classic Reprint)

Synopsis

This book explores the essential role of the traveling salesperson in foreign trade, examining the unique challenges and opportunities they face. The author emphasizes the importance of personal selling abroad, highlighting the salesperson's ability to navigate cultural differences, build relationships, and drive sales in international markets. The book provides a comprehensive analysis of the qualities and skills required for success as an export salesperson, including honesty, courage, knowledge of the product line, and a deep understanding of foreign markets. It also covers essential topics such as sales techniques, market research, and managing logistics in the international arena. This book is an invaluable resource for anyone interested in understanding the vital role of the export salesperson in the success of global businesses and the expansion of international trade.

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