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Synopsis
This book gives a discerning look at the advertising business in America, showing how it evolved and became the economic and cultural monolith it is today. The author, an advertising copywriter himself, provides a unique insider's perspective on the industry's inner workings and practices. He explores the ways in which advertising shapes our perceptions and behaviors, controlling the apparatus of social communication and using it to promote the interests of advertisers and vested business powers. This book is a valuable resource for anyone interested in media studies, the history of advertising, or the impact of commercialism on society.
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Our Master's Voice Advertising (Classic Reprint)
Print on DemandSeller: Forgotten Books, London, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Print on Demand. This book gives a discerning look at the advertising business in America, showing how it evolved and became the economic and cultural monolith it is today. The author, an advertising copywriter himself, provides a unique insider's perspective on the industry's inner workings and practices. He explores the ways in which advertising shapes our perceptions and behaviors, controlling the apparatus of social communication and using it to promote the interests of advertisers and vested business powers. This book is a valuable resource for anyone interested in media studies, the history of advertising, or the impact of commercialism on society. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781330261552_0
Quantity: Over 20 available
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Our Master's Voice Advertising (Classic Reprint)
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330261552
Quantity: 15 available
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Our Master's Voice Advertising (Classic Reprint)
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330261552
Quantity: 15 available
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OUR MASTERS VOICE ADVERTISING
Seller: moluna, Greven, Germany
Seller rating 4 out of 5 stars
Condition: New. KlappentextrnrnExcerpt from Our Master s Voice AdvertisingrnrnThe advertising business is taken to mean the total appara tus of newspaper and magazine publishing in America, plus radio broadcasting, and with important qualifications the movies . Seller Inventory # 2147744252
Quantity: Over 20 available