Excerpt from The Manual of Successful Storekeeping
This book has been called a "Manual" because it is not merely a volume to be read - it is a tool to be used. It is not a fine book to be buried in the shelf of a bookcase - there is nothing "bookish" about it.
The leaves are of stout rag paper, and it is bound in solid pigskin and buckram, because the book is planned to stand the wear and tear of hard everyday use on desk and counter of busy merchants and their managers year in and year out.
Read the Manual through, when you get it, if you will; but don't think you are through with it then. You haven't begun its real use. It must work for you and with you for years. This is how:
Every time you lean back in your chair to puzzle over some problem in your business, remember the Manual, open it at the "Index," and see what it says on the subject that you are thinking about.
Every time you have a meeting of your managers, to discuss policy or plans for some coming event, reach for the Manual and see what it says about your topic.
Of course it may not tell you exactly the thing you need to know for every situation; but it will give you something to set you thinking - something to stimulate your own thoughts.
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Paperback. Condition: New. Print on Demand. This manual is an indispensable guide for store owners and managers seeking to enhance their business practices and customer engagement. The author, a retail industry veteran, shares insights and strategies honed over decades of experience, providing a wealth of practical advice on topics ranging from seasonal merchandising to advertising techniques and customer service. The book emphasizes the importance of creating a positive and memorable customer experience. It highlights the power of enthusiastic salesmanship, the art of crafting compelling advertising campaigns, and the necessity of maintaining a well-trained and knowledgeable sales force. The author stresses the importance of constantly monitoring and adjusting inventory to optimize sales and minimize losses, and offers guidance on creating dynamic window displays that captivate the attention of passersby. Throughout the book, the author emphasizes the need for innovation and a willingness to challenge conventional wisdom. By embracing new ideas and implementing creative strategies, businesses can differentiate themselves from competitors and establish a loyal customer base. The author's insights are supported by real-world examples and case studies, making this manual an invaluable resource for retailers striving to achieve success in the ever-evolving landscape of the retail industry. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781330263747_0
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Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330263747
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Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330263747
Quantity: 15 available