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Advisor 1: A Descriptive Model of Advertising Budgeting for Industrial Products (Classic Reprint) - Softcover
Synopsis
This book analyzes industrial product marketing through a study of budgeting. The author reviews current practices and presents new insights based on empirical data from multiple large industrial companies. The book's findings provide guidelines for setting overall advertising budgets and allocating those funds across a range of channels. The author begins by examining the conventional methods of budgeting and highlights areas for improvement. Current budgeting practices are often based on subjective impressions and rules of thumb rather than quantitative analysis, leading to inefficiencies and missed opportunities. The author argues that a more systematic approach is needed, one that takes into account product and market characteristics, as well as the effectiveness of different advertising channels. The book presents a two-step budgeting process, where marketers first set an overall marketing budget and then determine the portion of that budget to allocate to advertising. Using data from a large sample of industrial products, the author develops regression models to predict advertising budgets based on factors such as product life cycle stage, market share, and customer concentration. By considering these factors, marketers can tailor their advertising strategies to the unique characteristics of their products and markets. This book is a valuable resource for marketing managers, researchers, and students seeking to optimize their industrial product marketing efforts. It provides practical guidance on how to set advertising budgets and allocate funds effectively, based on a solid understanding of the factors that drive advertising effectiveness.
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Advisor 1: A Descriptive Model of Advertising Budgeting for Industrial Products
Print on DemandSeller: Forgotten Books, London, United Kingdom
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Paperback. Condition: New. Print on Demand. This book analyzes industrial product marketing through a study of budgeting. The author reviews current practices and presents new insights based on empirical data from multiple large industrial companies. The book's findings provide guidelines for setting overall advertising budgets and allocating those funds across a range of channels. The author begins by examining the conventional methods of budgeting and highlights areas for improvement. Current budgeting practices are often based on subjective impressions and rules of thumb rather than quantitative analysis, leading to inefficiencies and missed opportunities. The author argues that a more systematic approach is needed, one that takes into account product and market characteristics, as well as the effectiveness of different advertising channels. The book presents a two-step budgeting process, where marketers first set an overall marketing budget and then determine the portion of that budget to allocate to advertising. Using data from a large sample of industrial products, the author develops regression models to predict advertising budgets based on factors such as product life cycle stage, market share, and customer concentration. By considering these factors, marketers can tailor their advertising strategies to the unique characteristics of their products and markets. This book is a valuable resource for marketing managers, researchers, and students seeking to optimize their industrial product marketing efforts. It provides practical guidance on how to set advertising budgets and allocate funds effectively, based on a solid understanding of the factors that drive advertising effectiveness. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781330270936_0
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Advisor 1 A Descriptive Model of Advertising Budgeting for Industrial Products Classic Reprint
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330270936
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Advisor 1 A Descriptive Model of Advertising Budgeting for Industrial Products Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330270936
Quantity: 15 available
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Advisor 1 : A Descriptive Model of Advertising Budgeting for Industrial Products (Classic Reprint)
Seller: Buchpark, Trebbin, Germany
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Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 25718314/2
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